About

Creative Director: Dr Moya Baldry

I was awarded a Doctor of Creative Industries at QUT, Australia in 2018.  My research investigated the design of a narrative architecture for a networked VR game/experience. This enables the user to participate in emergent, user-driven experiences that push design toward indeterminancy (and not pseudo-random choices as present in many games) and the human toward the networked post-human.  This explores our human capacities and empowers human beings to be the creators and distributors of knowledge.

I hold an MBA and B.Bus. (Journalism) and was previously funded (Aust Co, Arts Qld/BCC) to develop a mixed reality game (Run Robot Run) and a geolocated, co-created content site (Grafgirl) from 2003-5. Previously, I worked at the National Gallery of Victoria, the Queensland Writers Centre, Mars and Co (London), Accord Group Search Associates, and NVC Arts (a Warner company).

I also work across traditional screen projects and have developed content for information, marketing and educational settings.

Development: 

Technical development is managed dependant on the client location and project needs.